Every pixel, on purpose.
I'm Sam Stringer-Hye, a Philadelphia-based Associate Design Director at Razorfish with 13+ years in UX, UI, and motion. I lead design system and product teams for Samsung, Amica, Frontier, and CVS.
Selected Work
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Amica.com Design System
Re-architecting the foundation under a 615-page design system while the team never stopped shipping.
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Whataburger App Redesign
Design system and production screens for a 900-location QSR brand's mobile app.
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Samsung Bespoke Design Studio
An appliance configurator whose shoppers added to cart at 6 to 10 times the rate of standard product pages.
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MyFrontier App Redesign
Visual redesign and motion system for a telecom app people only open when something's wrong.
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Samsung.com Redesign
Design system and GNB for one of the world's most-visited consumer electronics sites.
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CVS Shop Website Redesign
Type system, icon grid, and component library for CVS.com's e-commerce platform.
How I lead
- 01
Teams
I led six designers through the Amica.com design system rebuild, and teams of three to five on Samsung, CVS, and Frontier.
- 02
Mentorship
I mentor designers at Razorfish and through the Publicis mentorship program, on systems thinking, UX craft, and career growth.
- 03
AI adoption
As an AI advocate for Razorfish's creative team, I built our AI roadmap, surveyed designers on their tools, and brought AI into client work, from a component audit to first-draft pages built with Claude.
- 04
Scope calls
When scope grew after kickoff with no notice to design, I escalated it into a named decision with an owner instead of letting the team absorb it.
Experience
- 2021–Present 2021–Present
Associate Design Director
Razorfish
Leads UX and design systems for Samsung, Frontier, and CVS product redesigns.
- 2018–2021 2018–2021
Senior Designer
Razorfish
Designed flows, prototypes, and motion systems for Samsung and Barclays. Built the interaction patterns, delivered the specs.
- 2016–2018 2016–2018
Product Designer
Independent
Built interactive prototypes and motion systems for early-stage products and client pitches. The kind of work that turns a deck into something you can actually click through.
- 2014–2016 2014–2016
Art Director
Mashable
Led design and motion direction for Mashable's Snapchat Discover launch and ran daily creative production.
- 2012–2014 2012–2014
Motion Designer
NowThis News
Built the motion templates behind NowThis's daily social videos and redesigned the brand identity at an early stage.
Pixel peeper, Homelabber, Typophile, Vinylhead, Systems thinker, Cinephile, Interface nerd, Audiophile, Tinkerer, Horror fiend, Motion nerd, Record flipper, Problem solver, Manga reader, Apple fanboy, Dubstep head, Methodical, Router whisperer, Maker, Sci fi nerd, UI nitpicker, Gear nerd, Curious, Comic nerd, Finisher, HiFi nerd, Researcher, Gamer, Pragmatic, Restorer, Mac power user, History buff, Experimental, Watch nerd, Fixer, Codec nerd, UX critic, Collector, Minimalist, Basshead, Analytical, Denim nerd, Maximalist, Archivist, Spec goblin, Playlist curator, Retrohead, Night owl, Backup evangelist, Reader