Hi, I'm Sam.

For over a decade, I’ve been bringing ideas to life through design. I love crafting digital experiences that not only look great but feel right. Whether it’s refining UI/UX or guiding a creative team, I’m all about making things that people love to use.

MyFrontier App
A comprehensive redesign of the MyFrontier app to boost user satisfaction with biometric login, intuitive navigation, and engaging motion design.
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CVS Shop 
Modernized CVS’s online shopping experience with user-friendly icons, strategic typography, and adaptable components to enhance customer engagement.
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Samsung.com
A redesign of Samsung.com, developing a cohesive design system, intuitive global navigation, and consistent layouts to enhance the global user experience.
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Walmart Shop TV
An interactive motion design system for Walmart's TV app, blending seamless e-commerce functionality with engaging voice and remote interactions.
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Samsung Connected Living
An immersive showcase for Samsung Connected Living, integrating smart home devices through engaging narratives, motion systems, and interactive elements.
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Glad you stopped by. Let’s connect. 

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