Samsung.com Redesign

Updating Samsung global for the future

Client / Samsung
Role / Senior Designer
Agency / Razorfish
Year / 2023

Samsung.com faced the challenge of needing a unified, modernized web presence that could serve diverse markets and business sectors worldwide. Our solution was a comprehensive redesign that included creating a cohesive design system, refining global navigation, and optimizing product presentation. These updates significantly improved the user experience and reinforced Samsung’s brand identity across its global digital platform.

As a Senior Designer, I played a central role in this transformation. I developed the new design system, ensuring consistency across various site sections, and crafted intuitive page layouts that aligned with Samsung’s brand. I also designed and tested a new global navigation structure, enhancing usability and creating a seamless, visually cohesive experience for users around the world.

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