2020–2021NavigationCommerce

Samsung.com Redesign

Visual design for Samsung.com’s global redesign, from navigation to reusable page components.

Client: Samsung
Role: Senior Designer
Agency: Razorfish
Year: 2020–2021
Scope: Navigation and product-page visual design
Contributions to Cart, Offers, My Samsung, and Support
Reusable components and shared styles

I helped shape Samsung.com’s visual design across product discovery, shopping, account, and support experiences.

The problem

Samsung was consolidating regional sites into a shared global platform. The wider redesign aimed to connect product discovery and shopping, bringing brand content and commerce into the same experience. The visual system had to carry across product families and page types.

The decision

I paired product imagery with category labels, shaped the navigation’s visual hierarchy, and adjusted type spacing in response to team research. I also designed page layouts and built the reusable components and shared styles that supported them.

My contribution

As a Senior Designer at Razorfish from 2020 to 2021, I designed the homepage, global navigation, Product Family, category, and product detail layouts with the wider team. I also contributed to Cart, Offers, My Samsung, and Support. Alongside the page work, I created the design-system file and built reusable components and shared styles.

Pair product images with category labels

The team’s usability research found that product images helped people recognize categories and find products. It also flagged small, low contrast navigation text and category names people struggled to interpret.

I used those findings to shape the imagery layout, visual hierarchy, and type spacing. Pairing product images with category labels gave shoppers two cues for recognizing a product group. The spacing work addressed how people scanned the menu and distinguished its levels.

Documented Samsung desktop navigation variant with category links beside Galaxy S20, Galaxy Z Flip, Galaxy 5G, and Galaxy Buds product cards — Documented desktop variant: Galaxy images sit beside category labels to provide a second recognition cue.

Category and product page layouts

I designed the homepage, Product Family, category, and product detail layouts with the wider team. Approved wireframes and existing content gave us a starting point for the visual design.

The product detail design changed when developers told us the backend required configuration on the product page. Earlier mobile designs put carrier, capacity, and color choices in a separate flow with a Next action. The later design brought those choices onto the product page, setting a technical constraint we had to account for in the design.

Samsung washers and dryers category page with a QuickDrive product hero, appliance category links, and a Best Sellers section — QuickDrive hero and Best Sellers on the washers and dryers page.

Galaxy A50 product detail design exported from Figma, with product media beside trade-in, color, carrier, and capacity options — Desktop Galaxy A50 design: buying options sit beside product media.

Earlier Galaxy A50 mobile configuration step with Back, a progress bar, carrier, capacity, and color choices, and a Next button under the price — Earlier mobile design: configuration as its own step, with a progress bar and Next.

Detail of the later Galaxy A50 buying options on the product page: trade-in, color, carrier, and capacity — Later desktop design: trade-in, color, carrier, and capacity sit on the product page.

Use shared patterns across different page tasks

I built reusable buttons, cards, navigation items, and controls alongside the page designs, and organized their shared type and color styles in the design-system file.