Client / CVS
Role / Associate Design Director
Agency / Razorfish
Year / 2023
The CVS online shop needed an update to meet evolving consumer expectations and make the shopping experience more user-friendly. Our solution was to modernize the site by enhancing its visual appeal and simplifying navigation. We focused on creating a more intuitive and engaging platform that better reflected CVS’s commitment to health and wellness.
As Principal Designer, I played a key role in this transformation. I refined the typography for better readability, designed easy-to-navigate icons, and developed adaptable components to ensure a cohesive, modern look across the site. These contributions helped make the shopping experience more intuitive and visually appealing, improving overall customer satisfaction.
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