Hello, I'm Sam.

I'm a Philadelphia-based Associate Design Director at Razorfish, crafting digital experiences for brands like Samsung, Frontier, and Mashable. With over a decade of experience, I bring ideas to life through thoughtful, user-centered design that doesn’t just look great—it feels right.

Bespoke Design Studio
Digitizing Samsung’s in-store customization experience for a seamless, interactive, and engaging online journey.
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MyFrontier App
A comprehensive redesign of the MyFrontier app to boost user satisfaction with biometric login, intuitive navigation, and engaging motion design.
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CVS Shop 
Modernized CVS’s online shopping experience with user-friendly icons, strategic typography, and adaptable components to enhance customer engagement.
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Samsung.com
A redesign of Samsung.com, developing a cohesive design system, intuitive global navigation, and consistent layouts to enhance the global user experience.
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Walmart Shop TV
An interactive motion design system for Walmart's TV app, blending seamless e-commerce functionality with engaging voice and remote interactions.
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Samsung Connected Living
An immersive showcase for Samsung Connected Living, integrating smart home devices through engaging narratives, motion systems, and interactive elements.
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Glad you stopped by. Let’s connect. 

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