MyFrontier App

Streamlined design, effortless interaction.

Client / Frontier
Role / Associate Design Director
Agency / Razorfish
Year / 2023

The MyFrontier app was overdue for a refresh to enhance user satisfaction. We simplified the interface, improved navigation, and added motion design to create a more user-friendly experience. These updates made the app not only easier to use but also aligned it with the brand’s new modern image.

As Principal Designer, I led the redesign, ensuring the app was intuitive and visually appealing. From the revamped login process to the streamlined features, the changes made the app more enjoyable to use and better reflected Frontier’s updated brand identity.

Login Experience

Understanding the importance of first impressions, I revamped the login experience by integrating biometric authentication and refreshing the visual design to align with the new brand identity. This not only made logging in quicker and more secure but also set a positive tone for the rest of the user’s journey, leading to reduced friction and higher satisfaction.

Motion Design for First Impressions

I created an engaging motion design for the app’s intro sequence, which was critical in setting the stage for a dynamic user experience. The smooth transitions and intuitive animations I implemented helped users feel more connected to the app, making it easier for them to navigate and engage with the content.

Dashboard Redesign

I focused on simplifying the dashboard by introducing new card components and tab icons that were intuitively organized. This approach allowed users to find and complete tasks with minimal effort, enhancing their sense of control and making the overall experience more enjoyable.

Simplifying Bill Payments

To streamline the payment process, I introduced a calendar feature for tracking payments and developed a simplified pop-up modal. These improvements made it easier for users to manage their finances, encouraging more to use Auto Pay, which in turn reduced missed payments and the need for customer support.

Delightful Motion Design

I created motion design icons that added moments of surprise and delight. These playful animations guided users smoothly through the app, making interactions more engaging and enjoyable. The result was a more dynamic and user-friendly experience that turned routine tasks into something special.

Empowering Users with Enhanced Support

Recognizing that accessing support should be easy and stress-free, I redesigned the support menu with clear iconography and features like real-time tech appointment tracking. This empowered users to manage their support needs more effectively, leading to quicker resolutions and a more satisfying experience.

Conclusion

The redesign of the MyFrontier app significantly improved user satisfaction by making the app more intuitive and engaging. Each design choice was made with the user in mind, ensuring that the app was not just functional but also enjoyable, leading to increased ease of use and a more positive overall experience.

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