Sam Stringer-Hye
Download PDFAssociate Design Director · Razorfish
Philadelphia, PA · Email me · samstringerhye.com · linkedin.com/in/samstringerhye
Design leader with 14 years across brand, editorial, and product. I lead engagements from client conversations through discovery, design systems, and developer handoff. I led six designers through the rebuild of Amica.com, which relaunched in October 2026. I started in editorial and brand at Mashable and NowThis, and I still work hands-on in Figma and code. I manage designers and founded Razorfish's Designers & AI Craft Group.
Experience
Associate Design Director
- Led six designers through the rebuild of Amica.com's 615-page design system into five WCAG 2.1 AA libraries. Amica relaunched on it October 2, 2026.
- Built a Claude Code pipeline that audited 314,000 Figma nodes and restored 3,044 broken references with zero visual regressions, without pausing the team's sprints.
- Built the design system and set brand direction for Whataburger's app redesign through user testing. Designed an ordering flow that cuts 14 taps to 6, launching in 2027.
- Led design for Samsung's Bespoke Design Studio, where add-to-cart beat standard product pages by 6x+ for fridges and 10x+ for kitchens. The tool drove nine figures in incremental revenue.
- Built the design system for CVS.com's shop redesign, and the layout system and motion language for the MyFrontier app.
- Founded Razorfish's Designers & AI Craft Group, and mentor designers through the Publicis mentorship program.
Senior Designer
- Set the visual direction for Samsung.com's global navigation across 12+ markets, and designed page layouts and system components.
- Designed prototypes and motion for Samsung SmartThings, Barclays, and Pilot Flying J.
Motion & Product Designer
- Designed new-business pitch work for Walmart and McDonald's, and an interactive prototype for Google's editorial platform.
Art Director
- Led art direction for Mashable's Snapchat Discover launch, defining its visual identity for a new audience.
- Led a team of animators, illustrators, editors, and producers across six channels.
Motion Designer
- Redesigned the NowThis brand identity and built the motion templates behind its daily social video.
Awards
W3 Award · Best in Show – Best Interactive Design, Emerging Tech Features
Samsung SmartThings Hub · Razorfish · 2025
Skills
Practice: Design systems, brand identity, UX strategy, content and authoring models, user research, prototyping, motion
Tools: Figma, After Effects, Illustrator, Photoshop, ProtoPie, Framer
Code and AI: Claude Code, Cursor, React, Tailwind, Astro, GSAP
Education
BFA, Film Editing · Watkins College of Art, Design & Film · Nashville, TN · 2012