Sam Stringer-Hye
Associate Design Director
Philadelphia, PA · LinkedIn
Associate Design Director with 13+ years designing interfaces, design systems, and interactive experiences across e-commerce, consumer apps, and media. Prototyping background in After Effects, ProtoPie, and code. Shipped for Samsung, CVS, Frontier, Barclays, and Mashable. Now designing and building with agentic AI and creative coding.
Experience
Associate Design Director
- Owned visual and production design for Samsung's Bespoke Design Studio, a luxury appliance customization tool. Iterated on the configurator flow to reduce mid-flow abandonment and increase add-to-cart.
- Owned design system development and page-level UX for Samsung.com and Frontier's MyFrontier app.
- Built a flexible design system for CVS Pharmacy's e-commerce platform, replacing fragmented components with composable primitives.
- Created CRM brand guidelines and Figma component templates for Samsung, standardizing production across campaigns.
- Won W3 Award Best in Show for Best Interactive Design, Emerging Tech Features for Samsung SmartThings Hub (2025).
- Founded a Designers & AI Craft Group that brought generative AI tools into active client work.
- Mentor junior designers on systems thinking, UX craft, and career growth.
Senior Designer
- Designed prototypes and motion interactions for Samsung's Smart Home marketing page.
- Built prototypes and user flows for Barclays' finance app, improving the onboarding and account management experience.
- Designed motion and interaction systems for Pilot Flying J's mobile app, establishing micro-interaction patterns across the core user flows.
Motion & Product Designer
- Created an interactive motion system for Walmart's voice-activated eCommerce platform pitch, animating a voice persona through motion.
- Developed motion concepts for a McDonald's drive-thru redesign pitch.
- Built an interactive motion prototype for Google's editorial platform with animation specs built for developer handoff.
Art Director
- Led design and art direction for Mashable's Snapchat Discover launch, defining visual identity and brand voice for a new platform and audience.
- Built cross-platform motion design systems across six digital channels. Coordinated animators, illustrators, editors, and producers on daily production.
Motion Designer
- Created motion templates that sped up production and maintained brand consistency across viral social content.
- Redesigned the brand identity at a pivotal early stage, building the visual system NowThis used across its social channels.
Awards
W3 Award · Best in Show – Best Interactive Design, Emerging Tech Features
Samsung SmartThings Hub · Razorfish · 2025
Education
BFA in Film Editing · Watkins College of Art, Design & Film · Nashville, TN · 2012
Skills
Design: UI/UX, Design Systems, Motion Design, Interaction Prototyping, Typography, Branding, User Research
Tools: Figma, After Effects, Photoshop, Illustrator, Framer, ProtoPie, Astro, Three.js, GSAP, Blender, Midjourney
AI & Creative Coding: Claude Code, Cursor, ChatGPT / Codex, prompt engineering, AI-assisted design workflows