Resume

Summary

Creative and experienced Associate Design Director with over 12 years of driving impactful digital design across various industries. Passionate about leading projects that elevate brand identity and enhance user experiences. Known for mentoring creative teams and consistently delivering innovative design solutions that align with business goals and make a real difference.

Experience
Associate Design Director / Razorfish / October 2021 - Present
  • Led the development of a user interface for a digital customization experience for a luxury appliance launch,
  • using interactive elements to enhance user education, which boosted click-through rates.
  • Created a comprehensive design system and library for a major pharmaceutical retailer, ensuring consistent brand alignment across all digital platforms.
  • Designed the UI for a 3D virtual shopping experience, collaborating with a top electronics retailer and a major
  • tech brand to create an intuitive interface that improved customer education.
  • Built and organized a scalable design system for a major telecom company’s app redesign, ensuring visual consistency across multiple features and interfaces.
  • Crafted a CRM email template for a major appliance manufacturer, optimizing user engagement through iterative design informed by A/B testing.
  • Established and led an internal design group, mentoring junior designers and fostering collaboration, leading to improved team cohesion and design quality.
  • Provided strategic design direction for a premium home appliance company’s cross-category product launch, aligning design with business objectives to boost sales and visibility.
Senior Designer / Razorfish / June 2018 - October 2021
  • Developed and iterated prototypes for a product comparison quiz, refining the user experience based on feedback and insights gathered from user testing.
  • Enhanced UI, UX, system design, and motion graphics for a leading tech brand’s website redesign, modernizing the site with a focus on intuitive navigation and dynamic visuals, which boosted user engagement.
  • Prototyped motion design interactions for a premium tech brand’s smart home education platform, using engaging animations to improve user comprehension of complex products.
  • Animated a novel visualization design system for a financial app redesign, creating a streamlined and intuitive
  • UI/UX that secured client approval and enhanced the app's usability.
Freelance Designer / Self-Employed / August 2016 - June 2018

  • Created motion interactions for a voice-activated e-commerce platform, enhancing user engagement by making interactions more intuitive and responsive.

  • Engineered motion systems for a fast-food drive-through, optimizing the ordering process by streamlining user interactions and reducing wait times.

  • Directed and designed a motion graphics intro for a high-profile TV show, establishing a distinct visual identity that resonated with the target audience.

  • Created a motion prototype for a major tech company’s editorial platform, leveraging interaction design to enhance user experience and increase engagement.

  • Directed the creation of motion design assets and branding for social-first video content, implementing design strategies that significantly boosted digital presence and audience engagement.

Art Director / Mashable / March 2014 - August 2016

  • Led design and art direction for Mashable’s social-first content launch, employing innovative design strategies that expanded audience reach and significantly increased engagement.

  • Implemented cross-platform design systems, ensuring cohesive branding across digital platforms, which strengthened brand identity and user recognition.

  • Led a creative team in delivering innovative design solutions, maintaining high standards that resulted in industry recognition and elevated the brand's visual impact.

  • Created brand identities for video and social media, implementing cohesive visual themes that solidified

  • Mashable’s digital presence and increased audience engagement across platforms.

Motion Designer / NowThis News / August 2012 - March 2014

  • Devised design templates to ensure brand consistency across all content platforms, streamlining the production process and reinforcing the NowThis News brand across digital channels.

  • Redesigned motion graphics, introducing a modern visual aesthetic that refreshed the brand and resonated with a broader audience.

  • Art directed an animation and design team to create long-form editorial content, incorporating innovative visual

  • storytelling techniques that led to critical acclaim.

Education
  • Watkins College of Art, Design, and Film / BFA in Film, Concentration in Editing
Skills
  • Expertise: UI / UX / Typography / Icon Design / Branding / Motion Design / Prototyping / Wireframing
  • Software: Figma / Sketch / After Effects / Photoshop / Illustrator / Framer / Protopie / Zeplin/ InVision

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